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Copywriting

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Copywriting

Think of the last time your best friend roped you into going out - and by the end of the night you thanked them for knowing exactly what you needed and pushing all the right the buttons to get you there.

That’s what your copy should always be doing. It’s the best friend that knows exactly what, when, and how to say what your prospects need to hear to take action.

Flowery language and puns about your brand are cute…but at the end of the day they’re not what converts prospects to buyers.

Stop wasting your tiny nugget of Internet space (…and the money you pay to have it…) by filling it with meaningless words that don’t sell. Is your copy creating window shoppers or getting you REAL CUSTOMERS?

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Brand. Marketing. UX. Direct Response.

Maximize your ROI when copy is working in strategic partnership with each stage of your marketing and sales process. 

Charming, personable brand copy to make them fall in love. Seductive, sales converting copy to nurture and make them say “yes”.

Web Copywriting

Get on-brand copy that:

  • Hits all the right sweet spots with your prospects and primes them for the sale

  • Positions you as the best solution for your customers

  • Actively nurtures leads through the buyers journey

  • Builds your brand and engages your prospects

Your website is the first date between your brand and potential customers. It’s also your online business card - and the first place people check when they discover a new business. If you’re not starting the conversion process on your website… real talk - you’re just wasting that space. Stop using your website like a bulletin board flyer. And start effectively using it like the marketing tool it’s supposed to be.
The traditional way of shopping is going in and looking, touching, smelling, and tangibly observing products.
Yeah...not so much these days.
Product Description Copy

A strong product description bridges the gap between traditional shopping and ecommerce by:

  • Boosting your conversion rate by using powerful sales triggers (more sales!)

  • Raising the perceived value of your offer (give your prospects a case of the “gimmies”)

  • Positioning your product better than your competitors (making YOU the obvious choice)

    BONUS

  • Increasing your web ranking with SEO (so more people organically find your products. A strategy that can only be leveraged online.)

Ad Copywriting

Make your ads impossible to ignore with persuasive copy optimized to get results.

  • Multiply your sales with strategic messaging designed to stimulate and trigger the “desire reflex”

  • Command and keep your prospects’ attention with targeted attention grabbing copy

  • Lower your PPC cost with higher conversions (save on ad spend AND earn more in sales!)

  • Increase traffic to your website 

Don’t put money behind your ads if there’s not a strong enough message driving them.

On average, we see over 5,000 ads per day. But when’s the last time you consciously acknowledged more than a few?
Email is the ONLY digital marketing channel that brands own completely. Not using it effectively (or at all - gasp!) means actively ignoring sales and turning away potential customers… ... And leaving 100% of your marketing fate to giant media platforms that could pull the rug from under you (or change the algorithm…) at a moment’s notice.
Email Copywriting

Maximize you ROI with email marketing:

  • Sells your high-ticket offer with the long-game strategy you need for premium price tags

  • Gets you more sales by nurturing almost & previous clients until they’re ready to buy

  • Maximizes your customers’ lifetime value by keeping them in your sales cycle 

  • Makes Selling and marketing easier (because your audience is already engaged)

  • Turns your current and past clients into brand evangelists

  • Increases awareness and strengthen brand-client relationship 

  • Has a higher ROI than traditional marketing 

Sales Copywriting

Get conversion focused, sales boosting:

  • Sales Pages

  • Landing Pages

  • Sales Funnels

  • Advertorials

  • VSLs

  • Emails

No one actually wants to give away their hard-earned money. But they will trade it for benefits they feel are more valuable than cash. So People need more than a gentle nudge. If every point in your sales communication isn’t actively working to prove to your prospects why they need your service…and why you’re the best one to get it from… …well, then your sales material isn’t actually doing its job. Suggesting isn’t selling.
Sometimes you need to pack A LOT of branding, marketing, and sales messaging into a single package.
Brand, Marketing, and Growth Collateral

Cultivate more love, growth, and funding for your brand with:

  • Conversion boosting explainer videos that detail your offer and tell your brand’s story …(plus video content is 80% of Internet traffic as of 2020)

  • Pitch decks that position your brand in the best light, makes people a believer in your project, and illustrates your value to help you secure funding and partner with brands