Blog Content
If you run a blog on your website without a structured strategy behind it…you’re doing it wrong. And if you’re not hosting a blog - WHY? Each piece of content you share is a chance to position your expertise and grow your pool of potential customers.
Quality Blog Content:
Increases your sales by using CTAs and strategic messaging that guides readers back to your service or product.
Helps guide your prospects through the Buyer Journey (from learning about your product, to realizing they need your product).
Increases your audience (and your pool of potential customers).
Keeps visitors on your website longer (leading to more conversions).
Positions you as an industry expert so people more easily trust your brand.
Improves your Google rank with SEO best practices (so your website appears higher up and more people find you).
Improves your audience relationship (because people shop from brands they feel connected with).